Overview

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Methodology: E-Learning

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Credits:  60 CFU / 45 Quarter Cred

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Start of the course: any time

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Entry requirements: Applicants must have a 4-year Bachelor’s degree

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Academic Achievements: Participants who successfully complete this program will receive a second level Master's degree.

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Short description:

The Master in Digital Marketing is aimed at both current and aspiring marketing professionals, as the curriculum provides students with an understanding of general marketing theory as well as various contemporary digital marketing techniques. Students have the opportunity to study the main disciplines of marketing, advertising and sales promotion in a global context, while exploring a broader context of their studies in relation to new technologies and advanced marketing tools. These disciplines and tools include, among others, consumer psychology and purchasing behavior, marketing strategy, human resource management, digital branding, social media and new media advertising. This allows students to acquire fundamental marketing knowledge while specializing in the field of digital marketing and deepening their current knowledge, competencies and skills.

​The characteristics of the Master are:

the constant updating of teaching methods and programsthe understanding of the structures of each companythe issue of internationalization concepts to move from a local to a global levelthe introduction of teamwork and problem solvingthe strong international orientation promoted by the availability of content produced by foreign teachers and by comparison with organizational and economic systems of European countries and beyond.

Program at a glance:

Marketing TheoryDigital Marketing ManagementMarketing PracticeCommunication and Media